FIRST LOOK: OLIVIA PALERMO'S ROCHAS PERFUME CAMPAIGN

Olivia Palermo's "natural sense of style and classic elegance" landed her a coveted cosmetics contract but it's her megawatt smile that's set to sell the scent. Making her debut in the beauty world, fronting the new Les Cascades de Rochas perfume, Olivia was beaming in front of Camilla Akrans' lens outside the Palais Royal in Paris where the ad was shot. According to WWD, the fragrance blends Sichuan pepper with pineapple, mango, white flowers and bergamot creating a fresh juice that is new but still intrinsically linked to the brand. They're hoping that the perfume's notes — as well as the addition of Olivia no doubt — will help bring a new audience to the brand.
 Source: WWD